Generative Engine Optimization, or GEO, is the process of making a website easier for AI search engines to understand, retrieve, cite, and recommend.
Customers are increasingly asking AI systems instead of searching only on Google.
If your business is not represented in AI answers, you may lose visibility in future discovery channels.
SEO focuses on ranking in traditional search engine result pages.
GEO focuses on being understood, selected, and cited by AI-generated answers.